Assignment 2 task 4

potential problems with advert	inclusion of problems	effect/ how to resolvent
copyright music	N/A no music used.	Would need owners permission to use music if used / use under 10 seconds.
copyright of ideas	* See Assignment 2 task 2	* See Assignment 2 task 2
risky content,	Violence.	Can cause the time the advert is shown  to be limited past a certain time to avoid it being viewed by inappropriate audiences.
false advertising	Advert could be mistaken as game footage.	This causes viewers to believe falsely of the product of what occors in the games however this can be resolved by stating in the advert that this is not game footage throughout.
product placement	Individualisation of products included in the game box at the end of the advert.	Contact owners of products advertised for approval of the use of products as presented in the advert.

assignment 2 task 3

For the creation of our advert we needed lots of equipment to carry out our plans for our advert. we need;



Costumes-

• Officially Licensed Minecraft 12" Steve Head Costume Cardboard Mask - £119
• Assassin's Creed EZIO Costume 2 II anime cosplay NEW - £98.54

Microphone-

•  Sony UWP-C1/V1 wireless mic and receiver -£92

• http://www.hireacamera.com/camcorders/detail.asp?model=358
• http://www.hireacamera.com/camcorders/detail.asp?model=56
• http://www.hireacamera.com/camcorders/accindex.asp?page=acchome
• http://www.hireacamera.com/camcorders/detail.asp?model=21
• http://www.hireacamera.com/camcorders/detail.asp?model=90
• http://compare.ebay.co.uk/like/160729385985?var=lv&ltyp=AllFixedPriceItemTypes&var=sbar&_lwgsi=y&cbt=y&adtype=pla&crdt=0&ff3=1&ff11=ICEP3.0.0&ff12=67&ff13=80&ff14=63&ff19=0
• http://www.amazon.co.uk/Officially-Licensed-Minecraft-Costume-Cardboard/dp/B00AXJGM6E/ref=sr_1_15?ie=UTF8&qid=1369126138&sr=8-15&keywords=minecraft+costume

I will get all the camera and recording equipment from hireacamera.com and will be placing a order 3 days in advance to ensure the equipment gets to us on time to be used. The costumes Will be bought off of ebay and amazon and again ordered in advance to make sure it is delivered in time to be used.

The equipment we chose to use for the advert, For the camera was a “Sony DCR-TRV480E” as it provides decent quality with the cheap cost of analogue tapes making it the best camera for a affordable price being £80 for a weeks hire or £42 for a days hire plus a £50 deposit Also providing a essentials kit for the camera included consisting of, 1 x Manual, 1 x Composite Lead, 1 x Mains Lead, 1 x Mains Adaptor, 1 x Cleaning Cassette, 1 x Strap, 1 x Lens Cap.

To upload our captured footage from the camera we chose a 4-4 pin Firewire cable as it is compatible with the camera an apple macs we used to edit being only £4 a week to hire plus a £4 deposit

To provide the steady shots we require for the initial news report we chose a "Fluid" tripod costing £41 to hire for a week plus a £45 deposit because it is compatible with the camera

To record speech for the the news report section and to record the sounds of the attack We chose a Sony UWP-C1/V1 wireless mic and receiver costing £92 per week with a £175 deposit we chose this microphone as it is easy easy to keep obscured and looks professional to a news report.

The location we are using, being a public place, we do not require permission to record on the premises as long as we do not record anyone other than cast and crew, Otherwise we would need permission off of whoever we have recorded to be used for the advert.

Because this is a small advert and very little crew is needed we will act as crew and cast rotating roles as required for different characters.and we needed no props because scripting for our advert requires none.

Assignment 2 task 2

Task 2
 how i came up with idea

My idea for the advert is to make a series of news report style adverts to promote a new game collection called the purple box.

i've desided to use the characters from the games over a series of adverts that can be showen at different times across one evening. the idea to use a news report is so that the advert is a parody of real life and will draw the audiences attention. im going to have footage as if it was from a live report on site and have scrolling text at the bottom of the screen to make it seem more realistic. however the text is going to be silly so people will realise the advert isnt a real news report and wont get scared.

 In the advert we are going to see the reporter expain the dangourous avents occor and then comes across a person who warns the reporter and crew to get out of the area which upon warning the reporter  the person comes under attack by a monster and the reporter and crew proceed to run away with the stranger being attacked in the background which cuts out to static and i will finish the advert off with a game image and a release date.

For task 2 i decided to make a trailer for a game box set and in these trailers are examples of the official trailers for these games



In this live action trailer provides a hype over the game though the waiting for the release of the product and its quality provides a unrealistic view of the quality of the finished game



 These sorts of adverts take highlights from key points of the games included and use this to excite the consumer And make them believe that these games are going to be very action packed

Assignment 2 task 1

Focus Group


Target Audience Research

1) What games would you like to see within a game-box?

• Call of Duty (3)
• Resident Evil(11)
• Skyrim(12)
• Minecraft(9)
• Batman: Arkham City(14)
• Assassins Creed 3(17)

-Other (please specify)

• Tetris(1)
• Halo (2)

2) Should we aim advertising at a particular gender?

• Male (12)
• Female (6)
• Both (19)

3) How many Games would you like to have inside the package?

•  1-3 (16)
•  4-6 (22)
•  7+ (5)

4) What age restrictions would you recommend, based on the games you have selected?

• 3+ (4)
• 7+ (9)
• 12+ (14)
• 16+ (18)
• 18+ (11)

5) Would you be appreciative of any Pre-order bonus or future DLC?

• No (15)

• Yes (if so specify)  (27)
• Pre-order (10)
• DLC (17)

With these results, we have come to the conclusion to make the product/advert about 5/6 games: Batman:Arkham City, Resident Evil 6, Minecraft, Skyrim, Assassins Creed 3, with a pre-order bonus of 'Pong!'. We do not intend aim advertising at any specific gender, with an age restriction of somewhere in the region of 12-16+.

Task 8: Bibliography Assignment 1

The following list is the sources of all the information for the tasks included in the blog

Assignment 1- 

Animated Coca cola coke factory full version ad
http://www.youtube.com/watch?v=iX2xS9vPQ-Y&feature=player_embedded

Good Call! Foster's TV Ad Leaner ft. Brad and Dan

http://www.youtube.com/watch?v=y4AvLnt3P6Q

Kellogg's Street Breakfast

http://www.youtube.com/watch?v=V-CQrgDlkSk

Vanish Intelligence Crystal White TV Advert

http://www.youtube.com/watch?v=Sc1AG-MhD_A&feature=player_embedded

PPI Claims TV advert from Gladstone Brookes

http://www.youtube.com/watch?v=z-F5dUouPNo&feature=player_embedded

Example of a talking heads for web project, with dramatic white background

http://www.youtube.com/watch?v=4vuZ-yRyYPE&feature=player_embedded

Persil Small And Mighty Advert

http://www.youtube.com/watch?v=IEo-7B22xHw&feature=player_embedded

Oasis - Rubberduckzilla

http://www.youtube.com/watch?v=0tpMcyda86I&feature=player_embedded

Specsavers 'The Specs Effect' Advert (Lynx/Axe parody)

http://www.youtube.com/watch?v=x89xAXHd2l8&feature=player_embedded

Credit Card Comparison by Maurice Wigglethorpe-Throom, CEO and Founder of comparethemarket.com

http://www.youtube.com/watch?v=tAGeJIiCkrM&feature=player_embedded

L'Oréal Paris Elvive Full Restore 5 TV ad - Featuring Cheryl Colehttp://www.youtube.com/watch?v=_GVC6bILg5w&feature=player_embedded

Task 4

http://www.ofcom.org.uk/

http://www.asa.org.uk/

Task 5

http://rcmediabtec.blogspot.co.uk/

Task 6/7

http://www.barb.co.uk/

http://www.itvmedia.co.uk/advertise

http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery

T6 +T7 Assignment 1

 Task 6 & 7 assignment 1

Advertising companies use a wide range of tools to gather the information they need for successful adverts such as BARB

• The most important source of information BARB (The Broadcasters' Audience Research board)  provides the most watched channels and programs, what time most people are watching, The type of people watching, this is all collected by something called an audience measurement panel

• Channel	Average Weekly Viewing per person (hrs:mins)	Share of Total Viewing (%)
  	Oct 12	Oct 12
  ALL/ANY TV	27:27	100.0
  BBC 1	5:37	20.5
  BBC 2	1:38	6.0
  ITV 1	4:06	15.0
  ITV 1 +1	0:15	0.9
  ITV 1 HD	0:20	1.2
  Channel 4	1:29	5.4
  Channel 4+1	0:15	0.9
  Channel 5	1:06	4.0
  Channel 5+1	0:04	0.3
  Sky 1	0:14	0.9
  Sky 2	0:04	0.3
  Pick TV	0:16	1.0
  Pick TV +1	0:01	*
  Sky Arts 1	0:01	*
  Sky Arts 2	0:01	*
  Sky Atlantic	0:05	0.3
  Sky Atlantic +1	*	*
  Sky Box Office Events	*	*
  Sky Box Office Movies	*	*
  Sky Living	0:08	0.5
  Sky Living +1	0:02	0.2
  Sky LIVINGit	0:02	0.1
  Sky LIVINGit +1	*	*
  Sky Movies Action & Adventure	0:02	0.1
  Sky Movies Classics	*	*
  Sky Movies Comedy	0:01	0.1
  Sky Movies Crime & Thriller	0:01	0.1
  Sky Movies Drama & Romance	0:01	0.1
  Sky Movies Family	0:02	0.2
  Sky Movies Indie	*	*
  Sky Movies Modern Greats	0:01	*
  Sky Movies Premiere	0:03	0.2
  Sky Movies Premiere +1	0:01	0.1
  Sky Movies SciFi-Horror	0:01	0.1
  Sky Movies Showcase	0:07	0.4
  Sky News	0:13	0.8
  Sky News Active	*	*
  Sky Sports 1	0:16	1.0
  Sky Sports 2	0:09	0.5
  Sky Sports 3	0:03	0.2
  Sky Sports 4	0:02	0.1
  Sky Sports F1	0:03	0.2
  Sky Sports News	0:09	0.5
  4Music	0:04	0.2
  4seven	0:05	0.3
  5 USA	0:14	0.9
  5 USA +1	0:02	0.1
  5*	0:08	0.5
  5* +1	0:01	0.1
  Alibi	0:04	0.3
  Alibi +1	0:01	0.1
  AlJazeera English	0:01	0.1
  Animal Planet	0:02	0.1
  Animal Planet +1	*	*
  ARY News	0:01	0.1
  attheraces	0:01	0.1
  BBC 3	0:22	1.3
  BBC 4	0:15	0.9
  BBC HD	0:04	0.3
  BBC News	0:19	1.1
  BBC Parliament	0:01	*
  BBC RB 6780	*	*
  BBC RB 6781	0:00	0.0
  BBC RB 6785	0:00	0.0
  BBC RB 6786	0:00	0.0
  BBC RB 6787	*	*
  BBC RB 6788	*	*
  BBC RB 6789	*	*
  BBC RB 6790	*	*
  BBC RB 6880	*	*
  BBC RB 6881	*	*
  BBC RB FREEVIEW 301	0:01	0.1
  BET	*	*
  BET+1	*	*
  Bio	0:02	0.1
  Blighty	*	*
  Bliss	*	*
  Boomerang	0:03	0.2
  Boomerang +1	0:02	0.1
  BuzMuzik	*	*
  Cartoon Network	0:03	0.2
  Cartoon Network Too	0:01	0.1
  Cartoonito	0:03	0.2
  CBBC	0:11	0.6
  Cbeebies	0:20	1.2
  CBS Action	0:02	0.1
  CBS Drama	0:01	0.1
  CBS Reality	0:02	0.1
  CBS Reality+1	0:01	0.1
  Challenge TV	0:08	0.5
  Challenge TV +1	0:01	*
  Channel AKA	*	*
  Channel Starz	*	*
  Chart Show TV	0:01	*
  CITV and CITV Breakfast	0:06	0.3
  Clubland TV	*	*
  Comedy Central	0:08	0.5
  Comedy Central +1	0:03	0.2
  Comedy Central Extra	0:02	0.1
  Comedy Central Extra +1	*	*
  Community Channel	*	*
  Crime & Investigation Network	0:03	0.2
  Crime & Investigation Network +1	0:01	*
  Dance Nation	*	*
  Dave	0:19	1.1
  Dave ja vu	0:02	0.1
  Discovery	0:04	0.3
  Discovery +1	0:02	0.1
  Discovery Home & Health	0:01	*
  Discovery Home & Health +1	*	*
  Discovery Knowledge	0:01	0.1
  Discovery Knowledge+1	*	*
  Discovery Real Time	0:01	0.1
  Discovery Real Time +1	0:01	*
  Discovery Science	0:01	0.1
  Discovery Science+1	*	*
  Discovery Shed	0:01	0.1
  Discovery Travel & Living	*	*
  Discovery Turbo	0:01	0.1
  Disney Channel	0:06	0.4
  Disney Channel +1	0:03	0.2
  Disney Cinemagic	0:01	0.1
  Disney Cinemagic + 1	*	*
  Disney Junior	0:06	0.4
  Disney Junior Plus	0:03	0.2
  Disney XD	0:02	0.1
  Disney XD +1	0:01	0.1
  DMAX	0:02	0.1
  DMAX+1	0:01	*
  DMAX+2	*	*
  E!	0:02	0.1
  E4	0:21	1.3
  E4 +1	0:09	0.6
  Eden	0:01	0.1
  Eden +1	0:01	*
  ESPN	0:02	0.1
  ESPN America	*	*
  ESPN Classic	*	*
  Euronews	*	*
  Eurosport	0:02	0.1
  Eurosport 2	0:02	0.1
  Extreme Sports Channel	*	*
  Film4	0:22	1.3
  Film4 +1	0:03	0.2
  Flava	*	*
  Food Network	0:04	0.2
  Food Network +1	0:01	*
  Fox News	*	*
  FX	0:05	0.3
  FX+	0:01	0.1
  G.O.L.D.	0:07	0.4
  G.O.L.D.+1	0:02	0.1
  Good Food	0:01	0.1
  Good Food + 1	0:01	*
  Greatest Hits TV	*	*
  heat	*	*
  History	0:03	0.2
  History +1	0:01	0.1
  HiTV	*	*
  Home	0:02	0.1
  Home +1	0:01	*
  Horror Channel	0:01	0.1
  Horror Channel +1	0:01	*
  Horse & Country	*	*
  Investigation Discovery	0:01	0.1
  ITV 2	0:39	2.4
  ITV 2 +1	0:08	0.5
  ITV 3	0:37	2.3
  ITV 3 +1	0:02	0.1
  ITV 4	0:17	1.0
  ITV 4 +1	0:01	0.1
  Kerrang!	*	*
  Kiss TV	*	*
  Kix!	0:01	*
  Liverpool FC TV	*	*
  Magic TV	0:01	0.1
  Massive R&B	*	*
  Men And Movies	*	*
  Men And Movies +1	*	*
  MGM HD	*	*
  Military History	0:01	0.1
  More4	0:20	1.2
  More4 +1	0:02	0.1
  Motors TV	*	*
  Movies 24	0:01	0.1
  Movies 24+	0:01	*
  Movies4Men	0:01	*
  Movies4Men +1	0:01	*
  Movies4Men 2	0:00	0.0
  Movies4Men 2 +1	0:00	0.0
  MTV	0:03	0.2
  MTV +1	*	*
  MTV Base	*	*
  MTV Classic	*	*
  MTV Dance	*	*
  MTV Hits	0:01	0.1
  MTV Live	*	*
  MTV Rocks	*	*
  MTV Shows	0:01	*
  MUTV	*	*
  My Channel	*	*
  National Geographic	0:02	0.1
  National Geographic +1	0:01	0.1
  National Geographic Wild	0:01	0.1
  Nickelodeon	0:03	0.2
  Nickelodeon +1	0:02	0.1
  Nick Jr	0:05	0.3
  Nick Jr 2	0:02	0.1
  Nicktoons	0:02	0.1
  PBS	*	*
  Pop	0:01	*
  Pop Girl	0:01	*
  Pop Girl+1	*	*
  Quest	0:06	0.4
  Quest+1	*	*
  Really	0:06	0.3
  RT	*	*
  S4C	0:01	0.1
  SAB	*	*
  Sahara One	*	*
  Scuzz	*	*
  Smash Hits	*	*
  Sony Movie Channel	*	*
  Sony TV	0:01	*
  Sony TV+1	*	*
  Sony Movie Channel +1	*	*
  Star Gold	0:01	*
  Star Life OK	0:01	*
  Star Plus	0:07	0.4
  Style	*	*
  Sunrise TV	*	*
  Syfy	0:05	0.3
  Syfy +1	0:01	*
  TCM	0:03	0.2
  TCM 2	*	*
  The Africa Channel	*	*
  The Box	0:01	*
  The Travel Channel	*	*
  The Travel Channel +1	*	*
  The Vault	*	*
  Tiny Pop	0:02	0.1
  Tiny Pop + 1	*	*
  Trace Sports	*	*
  True Entertainment	0:02	0.1
  True Movies 1	0:02	0.1
  True Movies 2	0:01	0.1
  UMP Movies	0:01	0.1
  UMP Stars	*	*
  Universal	0:05	0.3
  Universal +1	0:01	0.1
  VH-1	*	*
  Vintage TV	0:01	0.1
  Viva	0:04	0.2
  Vox Africa	*	*
  Watch	0:08	0.5
  Watch+1	0:01	0.1
  Wedding TV	*	*
  Yesterday	0:14	0.8
  Yesterday +1	0:01	*
  Zing	*	*
  Other Non-BARB reported channels	0:33	2.0
  Other Viewing	12:34	45.8

  BARB provides detailed information for the most viewed channels which allows advertising companies to understand what is the best channel to advertise on to maximise the chance of someone seeing there advert and therefore wanting the product. however it only records for the people in the room and not if they are actualy whaching and also dosent conider if sombody is forced to whatch somthing i.e somones perents make them whatch eastenders and therefore gives incorect figures of who is actualy whatching it

Another tool used are "program profiles" which are A chart or graphic summary of audience reaction to a program in terms of minute-by-minute viewing levels or other measures. this allows advertising companies to find the program

additionally advertising companies use rate cards as it provides the priceing of advertising spots between certain periods of time. this allows advertising companies to find the cheapest prices for the best time slots and plan out the length of time and on what times the advertising company wants/ can maximumly run the advert for.

And finally everybody broadcaster will have an "advertisers information pack" when starting a new advertising campaign which gives important information such as;

This allows advertisers to know the settings for creating there advert i.e the resolution and audio levels.