Assignment 2 task 1

Focus Group


Target Audience Research

1) What games would you like to see within a game-box?

• Call of Duty (3)
• Resident Evil(11)
• Skyrim(12)
• Minecraft(9)
• Batman: Arkham City(14)
• Assassins Creed 3(17)

-Other (please specify)

• Tetris(1)
• Halo (2)

2) Should we aim advertising at a particular gender?

• Male (12)
• Female (6)
• Both (19)

3) How many Games would you like to have inside the package?

•  1-3 (16)
•  4-6 (22)
•  7+ (5)

4) What age restrictions would you recommend, based on the games you have selected?

• 3+ (4)
• 7+ (9)
• 12+ (14)
• 16+ (18)
• 18+ (11)

5) Would you be appreciative of any Pre-order bonus or future DLC?

• No (15)

• Yes (if so specify)  (27)
• Pre-order (10)
• DLC (17)

With these results, we have come to the conclusion to make the product/advert about 5/6 games: Batman:Arkham City, Resident Evil 6, Minecraft, Skyrim, Assassins Creed 3, with a pre-order bonus of 'Pong!'. We do not intend aim advertising at any specific gender, with an age restriction of somewhere in the region of 12-16+.