We were creating a advert for product which is a box collection of
video games including; Minecraft, resident evil, Assassins creed.
Our target audience male/female ranging from 16+
The idea for the advert was to crate parody of a real news report to grab
the attention of the audience and interest them when they realise it is not
real and want to find out what is occurring.
To correctly evaluate the final advert we had to gather feedback from
the audience to gauge how successful certain aspects of the advert were. To
perform this evaluation we implemented a focus group (qualitative) showing the
advert to a panel with a variation types of audiences in age and preference as
well as hosting an online survey on survey monkey (quantitative).
The questions I asked for these feedback groups are;
- What product do you think
this advert is for?
- What does this advert tell
you about this game collection?
- What do you think is the
focus of target audience for this advert?
- What would you rate the
technical skill of this advert i.e. the camerawork and costumes?
- What do you like about the
advert?
- What would you rate this
advert out of 10?
The reasons I asked these questions are, in order;
1.
We asked this question to clarify if the
audience understood what was actually advertised
2. We
asked this question to make sure we were not misrepresenting the individual
characters and we were showing the collection in a good light
3. We
asked this question to ensure that the viewer’s thought the advert was
appropriate for the intended audience and effective for them
4. We
asked this question to check if there was any flawed areas in the advert
specifically that needed to be improved
5. We
asked this question to know what is the best factor of the advert to build upon
and not to remove in a later version of the advert.
6.
We asked this question to see if this advert is
good enough for public release or it needed improvements before that point
I believe the advert is an effective parody of a serious news report
and it uses the key conventions of a live news report effectively, the use of
the static mid shot of the news reporter and scrolling text at the bottom of
the screen fits with the key conventions of the genre.
I think the move to hand camera to convey panic and allow the audience
to understand the situation that is unfolding which gives a sense of urgency.
The use of white noise and static also hint that something is going to
go wrong because of the problems with the reporters broadcast.
I also believe that the idea is clever to implement a scenario from one
of the games with the zombie attack which subtly links to one of the games.
I also feel that the advert is very memorable because the audience’s
attention is grabbed upon the realisation that this isn’t a real news report.
And this realisation is quickly provided by the silly scrolling text on the
bottom of the screen which would otherwise frighten and panic the audience.
To improve this advert I would slow down the scrolling text so it was easier
to view, add more information on the end screen such as available stores for
purchase. The
Mise en scène
could have used some improvement in the sense that the news
reporter would need to wear a suit and with more time we could have improved the
zombies costume to look more like ones from the game.
Overall I am pleased with how the advert has turned out and if I was to
attempt it again I believe I would create an even better advert
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