Task 4 Assignment 1

http://www.ofcom.org.uk/
http://www.asa.org.uk/
Ofcom and ASA are both regulators.

Ofcom is a communications regulator i.e TV programs, radios, post

The ASA are a advertising regulator and covers;

• Magazine and newspaper advertisements 
• Radio and TV commercials (not programmes or programme sponsorship) 
• Television Shopping Channels 
• Commercial e-mail and SMS text message ads
• Posters on legitimate poster sites (not fly posters)
• Leaflets and brochures 
• Cinema commercials 
• Direct mail (advertising sent through the post and addressed to you personally) 
• Door drops and circulars (advertising posted through the letter box without your name on) 
• Ads on CD ROM's, DVD and video, and faxes
• Sales promotions, such as special offers, prize draws and competitions wherever they appear.

• Advertisements on the Internet, including:
• banner and display ads
• paid-for (sponsored) search
• Marketing on companies’ own websites and in other space they control like social networking sites Twitter and Facebook 

When The ASA receive complaints they

1.  Will give you the name of the person who will handle the case and be your point of contact.
2.  keep the complainant's name confidential, unless they are asking the ASA to have your name taken off a mailing list or the complaint is from an individual, competitor or organisation with obvious interest in the outcome of the complaint (such as consumer bodies and pressure groups).
3.  will resolve the complaint quickly such as adverts amended or get taken off mailing lists. If it’s not that simple, they may need to conduct a formal investigation, which can take longer.
4.  A formal investigation means the ASA Council will rule on the matter. They contact all parties involved (complainant, advertiser and, if appropriate, the broadcaster) and inform them of the process. They ask the advertiser and broadcaster to provide evidence for any claims they make and, if needed, to provide justification about why they thought the ad was appropriate.
5.  The ASA then consider all the information they receive and place the facts of the case before the ASA Council which decides whether the Advertising Codes have been breached.
6.  they then publish there rulings in full every Wednesday and make the findings available to the media.
7.  Ads that break the rules are required to be amended or withdrawn, if they aren't  the ASA will take steps to make sure our ruling is followed.
8.  They take every step to make sure the process is fair, which is why there is an Independent Review Procedure that allows complainants and advertisers to request a review of a ruling.

Here are the list of some of the codes enforced and provided by the ASA for TV advertising

The ASA provides large amounts of in depth knowledge in the codes to broadcasting advertising 

In February 2012, the ASA ruled that the local Northampton furniture store Sofa King could not use a tagline stating that their prices were "Sofa King low" because it would be considered "likely to cause serious and widespread offense", due to its use of a pun based on a profanity. Sofa King's owner disputed these claims, saying that he had run print advertisements in a local newspaper containing the offending slogan for 10 years without any complaints, and compared the situation to fcuk being banned from using their name in such a fashion.

T3 assignment 1

Task 3 - Analysing a television advertisement in detail

This advert is set in a realist narrative fashion and instantly recognizable for the audience and immediately imagine them using the product. However to make the advert more interesting they have used Cheryl Cole which stops the advert from being to ordinary and boring. 

Cheryl Cole is well casted in this advert because she appeals to both men and women. however the target audience is centralised around women being a female hair product This advert also includes both a documentary style feel and it uses animation to present the scientific information this also to support the information has facts from the customers to make it more believable and easier to understand.

Good use of cinematography close up of hair, camera movement to create the feel of flow in the hair.

mise-en scene white room to focus the audiences attention on the hair and Cheryl, red dress to focus on hair and Cheryl. This makes the female audience what to look like Cheryl and the male audience want to get the product so there parters look like Cheryl.

This advert also implements brand identity with Cheryl being one of a long line of glossy haired models   to link with the products to remind viewers of them. 

T1 + T2 assignment 1

T1+T2 forms of TV advertising

There are many forms of advertising; these include: Animation, series, standalone, gimicy, realist narrative, documentary, and non-realist.

Animation

Animations are great tools for advertising as they allow the creation of near enough anything that our current technology can handle creating there own worlds that draw you in and interest you which subsequently makes you want to get the product as you link it with this interest however you also have to consider that adverts take time and lots of money to make, and can seem to forceful because of how full on some adverts can also put people of though the distancing of a too unreal weird advert.

Series



Series are another good example off effective advertising. They consist of a group of adverts which have a story which usually use the/incorporate the product or service being advertised to resolve the situations in them. these make people interested in buying the product because people want to see more of the series adverts to see how they end. however these adverts can quickly become tiresome if they are repeatedly shown which provides the opposite effect and makes people dislike the advert series.

standalone



standalone adverts are your standard one and done situation that the product is highlighted/tested/used/resolved. these adverts are unique and can provide interest because they are a new type of advert. due to it being only one advert they can become easily forgotten.

 Documentary


Documentaries use tests and explanations of there products and services to adverstise
text based. these communicate and show how effective the product is so therefore the audience will want to buy it because they think it is the best product. However this can backfire and because the actors could seem to fake and will make the audience think that the advert is lying.



 Talking heads



Talking heads consist of a person speaking about the product directly to the camera. These make the product seem more everyday and normal as it seems the person is personally talking to you so feel compelled to follow there advise/ suggestions and get the product. However the person talking can annoy you or seem rude which would put you off the product as-well as you might be distrustful as you may not actually be shown the product or what they are saying so have no reason to trust them.

Realistic narrative



Realist narratives are adverts that provide a realistic story linked to the product advertised for example in the Persil advert the children are doing dirty activities and all the dirt is washed away with persil. Like the talking heads adverts this can bring a sense of normality to the product making it feel like it is the best way to resolve these everyday problems.  Although its everyday normality can leave it not standing out and therefore forgettable.

Non-realistic narrative



Non-realistic adverts are exactly what they say, adverts that provide a non-realistic story linked to the product advertised for example in this Oasis advert there is a monster rubber duck that doesn't like water and likes Oasis instead par to the drinks slogan "for those who don't like water". these unique adverts are memorable and make you think of them when you see them so you want to try the product to see what the fuss was about. Although they can be seen as ridiculous or over the top putting viewers off the product.
Surrealism- such being un-realistic makes the advert memorable because there is nothing else like it.

Parody



Parody is a effective way to create memorable adverts on the backs of others as it twists the original or ads on to it to make it funny and advertise for there product instead of the original product. this allows the success of a previous advert make the new product look just as good or even better.

Shock

Shock creates effective adverts as they are unexpected and emotionally effect the audience this makes them very memorable because you are reminded of the shocking consequences when you see the product/action reminding you to buy/not buy and do/not do what the advert tells you to.

Famous faces

Adverts of Famous faces which are adverts which include celebrity's and other generally well known people. these adverts make the audience if they like the person talking will cause them to most of the time like the product advertised straight away because the audience thinks "oh my favorite actor likes this drink it must be good i will have to try it" for example.



Humour & famous faces
the use of robert webb who has been in sitcoms such as peep show and numerous other comedies known for his awkward humour gags and his involvement in this advert makes the audience want to see what he is talking about and explore the website because he is a well known comedian and people like him so they will want to know what he is saying.
The advert is memorable because the jokes are so bad that there funny and therefore talked about and memorable
using famous faces is successful as the service provided by compare the market is personal so the famous faces can provide a personal link that entice the viewer to to go on the website.