T3 assignment 1

Task 3 - Analysing a television advertisement in detail

This advert is set in a realist narrative fashion and instantly recognizable for the audience and immediately imagine them using the product. However to make the advert more interesting they have used Cheryl Cole which stops the advert from being to ordinary and boring. 

Cheryl Cole is well casted in this advert because she appeals to both men and women. however the target audience is centralised around women being a female hair product This advert also includes both a documentary style feel and it uses animation to present the scientific information this also to support the information has facts from the customers to make it more believable and easier to understand.

Good use of cinematography close up of hair, camera movement to create the feel of flow in the hair.

mise-en scene white room to focus the audiences attention on the hair and Cheryl, red dress to focus on hair and Cheryl. This makes the female audience what to look like Cheryl and the male audience want to get the product so there parters look like Cheryl.

This advert also implements brand identity with Cheryl being one of a long line of glossy haired models   to link with the products to remind viewers of them.