T6 +T7 Assignment 1

 Task 6 & 7 assignment 1

Advertising companies use a wide range of tools to gather the information they need for successful adverts such as BARB

• The most important source of information BARB (The Broadcasters' Audience Research board)  provides the most watched channels and programs, what time most people are watching, The type of people watching, this is all collected by something called an audience measurement panel

• Channel	Average Weekly Viewing per person (hrs:mins)	Share of Total Viewing (%)
  	Oct 12	Oct 12
  ALL/ANY TV	27:27	100.0
  BBC 1	5:37	20.5
  BBC 2	1:38	6.0
  ITV 1	4:06	15.0
  ITV 1 +1	0:15	0.9
  ITV 1 HD	0:20	1.2
  Channel 4	1:29	5.4
  Channel 4+1	0:15	0.9
  Channel 5	1:06	4.0
  Channel 5+1	0:04	0.3
  Sky 1	0:14	0.9
  Sky 2	0:04	0.3
  Pick TV	0:16	1.0
  Pick TV +1	0:01	*
  Sky Arts 1	0:01	*
  Sky Arts 2	0:01	*
  Sky Atlantic	0:05	0.3
  Sky Atlantic +1	*	*
  Sky Box Office Events	*	*
  Sky Box Office Movies	*	*
  Sky Living	0:08	0.5
  Sky Living +1	0:02	0.2
  Sky LIVINGit	0:02	0.1
  Sky LIVINGit +1	*	*
  Sky Movies Action & Adventure	0:02	0.1
  Sky Movies Classics	*	*
  Sky Movies Comedy	0:01	0.1
  Sky Movies Crime & Thriller	0:01	0.1
  Sky Movies Drama & Romance	0:01	0.1
  Sky Movies Family	0:02	0.2
  Sky Movies Indie	*	*
  Sky Movies Modern Greats	0:01	*
  Sky Movies Premiere	0:03	0.2
  Sky Movies Premiere +1	0:01	0.1
  Sky Movies SciFi-Horror	0:01	0.1
  Sky Movies Showcase	0:07	0.4
  Sky News	0:13	0.8
  Sky News Active	*	*
  Sky Sports 1	0:16	1.0
  Sky Sports 2	0:09	0.5
  Sky Sports 3	0:03	0.2
  Sky Sports 4	0:02	0.1
  Sky Sports F1	0:03	0.2
  Sky Sports News	0:09	0.5
  4Music	0:04	0.2
  4seven	0:05	0.3
  5 USA	0:14	0.9
  5 USA +1	0:02	0.1
  5*	0:08	0.5
  5* +1	0:01	0.1
  Alibi	0:04	0.3
  Alibi +1	0:01	0.1
  AlJazeera English	0:01	0.1
  Animal Planet	0:02	0.1
  Animal Planet +1	*	*
  ARY News	0:01	0.1
  attheraces	0:01	0.1
  BBC 3	0:22	1.3
  BBC 4	0:15	0.9
  BBC HD	0:04	0.3
  BBC News	0:19	1.1
  BBC Parliament	0:01	*
  BBC RB 6780	*	*
  BBC RB 6781	0:00	0.0
  BBC RB 6785	0:00	0.0
  BBC RB 6786	0:00	0.0
  BBC RB 6787	*	*
  BBC RB 6788	*	*
  BBC RB 6789	*	*
  BBC RB 6790	*	*
  BBC RB 6880	*	*
  BBC RB 6881	*	*
  BBC RB FREEVIEW 301	0:01	0.1
  BET	*	*
  BET+1	*	*
  Bio	0:02	0.1
  Blighty	*	*
  Bliss	*	*
  Boomerang	0:03	0.2
  Boomerang +1	0:02	0.1
  BuzMuzik	*	*
  Cartoon Network	0:03	0.2
  Cartoon Network Too	0:01	0.1
  Cartoonito	0:03	0.2
  CBBC	0:11	0.6
  Cbeebies	0:20	1.2
  CBS Action	0:02	0.1
  CBS Drama	0:01	0.1
  CBS Reality	0:02	0.1
  CBS Reality+1	0:01	0.1
  Challenge TV	0:08	0.5
  Challenge TV +1	0:01	*
  Channel AKA	*	*
  Channel Starz	*	*
  Chart Show TV	0:01	*
  CITV and CITV Breakfast	0:06	0.3
  Clubland TV	*	*
  Comedy Central	0:08	0.5
  Comedy Central +1	0:03	0.2
  Comedy Central Extra	0:02	0.1
  Comedy Central Extra +1	*	*
  Community Channel	*	*
  Crime & Investigation Network	0:03	0.2
  Crime & Investigation Network +1	0:01	*
  Dance Nation	*	*
  Dave	0:19	1.1
  Dave ja vu	0:02	0.1
  Discovery	0:04	0.3
  Discovery +1	0:02	0.1
  Discovery Home & Health	0:01	*
  Discovery Home & Health +1	*	*
  Discovery Knowledge	0:01	0.1
  Discovery Knowledge+1	*	*
  Discovery Real Time	0:01	0.1
  Discovery Real Time +1	0:01	*
  Discovery Science	0:01	0.1
  Discovery Science+1	*	*
  Discovery Shed	0:01	0.1
  Discovery Travel & Living	*	*
  Discovery Turbo	0:01	0.1
  Disney Channel	0:06	0.4
  Disney Channel +1	0:03	0.2
  Disney Cinemagic	0:01	0.1
  Disney Cinemagic + 1	*	*
  Disney Junior	0:06	0.4
  Disney Junior Plus	0:03	0.2
  Disney XD	0:02	0.1
  Disney XD +1	0:01	0.1
  DMAX	0:02	0.1
  DMAX+1	0:01	*
  DMAX+2	*	*
  E!	0:02	0.1
  E4	0:21	1.3
  E4 +1	0:09	0.6
  Eden	0:01	0.1
  Eden +1	0:01	*
  ESPN	0:02	0.1
  ESPN America	*	*
  ESPN Classic	*	*
  Euronews	*	*
  Eurosport	0:02	0.1
  Eurosport 2	0:02	0.1
  Extreme Sports Channel	*	*
  Film4	0:22	1.3
  Film4 +1	0:03	0.2
  Flava	*	*
  Food Network	0:04	0.2
  Food Network +1	0:01	*
  Fox News	*	*
  FX	0:05	0.3
  FX+	0:01	0.1
  G.O.L.D.	0:07	0.4
  G.O.L.D.+1	0:02	0.1
  Good Food	0:01	0.1
  Good Food + 1	0:01	*
  Greatest Hits TV	*	*
  heat	*	*
  History	0:03	0.2
  History +1	0:01	0.1
  HiTV	*	*
  Home	0:02	0.1
  Home +1	0:01	*
  Horror Channel	0:01	0.1
  Horror Channel +1	0:01	*
  Horse & Country	*	*
  Investigation Discovery	0:01	0.1
  ITV 2	0:39	2.4
  ITV 2 +1	0:08	0.5
  ITV 3	0:37	2.3
  ITV 3 +1	0:02	0.1
  ITV 4	0:17	1.0
  ITV 4 +1	0:01	0.1
  Kerrang!	*	*
  Kiss TV	*	*
  Kix!	0:01	*
  Liverpool FC TV	*	*
  Magic TV	0:01	0.1
  Massive R&B	*	*
  Men And Movies	*	*
  Men And Movies +1	*	*
  MGM HD	*	*
  Military History	0:01	0.1
  More4	0:20	1.2
  More4 +1	0:02	0.1
  Motors TV	*	*
  Movies 24	0:01	0.1
  Movies 24+	0:01	*
  Movies4Men	0:01	*
  Movies4Men +1	0:01	*
  Movies4Men 2	0:00	0.0
  Movies4Men 2 +1	0:00	0.0
  MTV	0:03	0.2
  MTV +1	*	*
  MTV Base	*	*
  MTV Classic	*	*
  MTV Dance	*	*
  MTV Hits	0:01	0.1
  MTV Live	*	*
  MTV Rocks	*	*
  MTV Shows	0:01	*
  MUTV	*	*
  My Channel	*	*
  National Geographic	0:02	0.1
  National Geographic +1	0:01	0.1
  National Geographic Wild	0:01	0.1
  Nickelodeon	0:03	0.2
  Nickelodeon +1	0:02	0.1
  Nick Jr	0:05	0.3
  Nick Jr 2	0:02	0.1
  Nicktoons	0:02	0.1
  PBS	*	*
  Pop	0:01	*
  Pop Girl	0:01	*
  Pop Girl+1	*	*
  Quest	0:06	0.4
  Quest+1	*	*
  Really	0:06	0.3
  RT	*	*
  S4C	0:01	0.1
  SAB	*	*
  Sahara One	*	*
  Scuzz	*	*
  Smash Hits	*	*
  Sony Movie Channel	*	*
  Sony TV	0:01	*
  Sony TV+1	*	*
  Sony Movie Channel +1	*	*
  Star Gold	0:01	*
  Star Life OK	0:01	*
  Star Plus	0:07	0.4
  Style	*	*
  Sunrise TV	*	*
  Syfy	0:05	0.3
  Syfy +1	0:01	*
  TCM	0:03	0.2
  TCM 2	*	*
  The Africa Channel	*	*
  The Box	0:01	*
  The Travel Channel	*	*
  The Travel Channel +1	*	*
  The Vault	*	*
  Tiny Pop	0:02	0.1
  Tiny Pop + 1	*	*
  Trace Sports	*	*
  True Entertainment	0:02	0.1
  True Movies 1	0:02	0.1
  True Movies 2	0:01	0.1
  UMP Movies	0:01	0.1
  UMP Stars	*	*
  Universal	0:05	0.3
  Universal +1	0:01	0.1
  VH-1	*	*
  Vintage TV	0:01	0.1
  Viva	0:04	0.2
  Vox Africa	*	*
  Watch	0:08	0.5
  Watch+1	0:01	0.1
  Wedding TV	*	*
  Yesterday	0:14	0.8
  Yesterday +1	0:01	*
  Zing	*	*
  Other Non-BARB reported channels	0:33	2.0
  Other Viewing	12:34	45.8

  BARB provides detailed information for the most viewed channels which allows advertising companies to understand what is the best channel to advertise on to maximise the chance of someone seeing there advert and therefore wanting the product. however it only records for the people in the room and not if they are actualy whaching and also dosent conider if sombody is forced to whatch somthing i.e somones perents make them whatch eastenders and therefore gives incorect figures of who is actualy whatching it

Another tool used are "program profiles" which are A chart or graphic summary of audience reaction to a program in terms of minute-by-minute viewing levels or other measures. this allows advertising companies to find the program

additionally advertising companies use rate cards as it provides the priceing of advertising spots between certain periods of time. this allows advertising companies to find the cheapest prices for the best time slots and plan out the length of time and on what times the advertising company wants/ can maximumly run the advert for.

And finally everybody broadcaster will have an "advertisers information pack" when starting a new advertising campaign which gives important information such as;

This allows advertisers to know the settings for creating there advert i.e the resolution and audio levels.

T5- Methods of research Assignment 1

It is always important to conduct research before you start planning a advertising campaign so yo know all the details of your target audience so your campaign firstly applys correctly to your target audience and secondly has as much impact as possible on your target audience.

There are 4 different types of research methods and all are needed for different reasons and to fit certain situations such-as being very reliable or covering a wide amount of people.

There is also 3 different types of research being Audience, Market and production.

• Audience research is the research of who you are designing for i.e
• Market research is the research of what you are designing for i.e What isn't already being sold , what is popular at the moment.
• Production research is the the research of how your going to make your product/service

 There is also 4 different types types of research methods

• primary research- this is research that the researcher has done themselves personally which is new and unique therefore reliable and the research answers for specific data they are researching, however this process takes more time than other research methods. i.e when you need to research 

• secondary research-This is research done by other people and has information extracted from it for the use of the thing being researched this allows quick gathering of information however this can be unreliable research as you cannot guarantee how reliably it was made

• quantitative research- this is simple research on the numbers of a subject i.e how many people like this. do this? the benefit of this research is it can be measured, simple and can be graphically represented in bar charts or pie charts, however the only disadvantage is it may not provide the level of information required for the research

• qualitative research- This type of research is one of the hardest to pull off it is the research of how people feel and think about something, however this makes measuring the results very difficult as there is a possibility of a wide range of results because people have a wide range of personnel views and feelings

Task 4 Assignment 1

http://www.ofcom.org.uk/
http://www.asa.org.uk/
Ofcom and ASA are both regulators.

Ofcom is a communications regulator i.e TV programs, radios, post

The ASA are a advertising regulator and covers;

• Magazine and newspaper advertisements 
• Radio and TV commercials (not programmes or programme sponsorship) 
• Television Shopping Channels 
• Commercial e-mail and SMS text message ads
• Posters on legitimate poster sites (not fly posters)
• Leaflets and brochures 
• Cinema commercials 
• Direct mail (advertising sent through the post and addressed to you personally) 
• Door drops and circulars (advertising posted through the letter box without your name on) 
• Ads on CD ROM's, DVD and video, and faxes
• Sales promotions, such as special offers, prize draws and competitions wherever they appear.

• Advertisements on the Internet, including:
• banner and display ads
• paid-for (sponsored) search
• Marketing on companies’ own websites and in other space they control like social networking sites Twitter and Facebook 

When The ASA receive complaints they

1.  Will give you the name of the person who will handle the case and be your point of contact.
2.  keep the complainant's name confidential, unless they are asking the ASA to have your name taken off a mailing list or the complaint is from an individual, competitor or organisation with obvious interest in the outcome of the complaint (such as consumer bodies and pressure groups).
3.  will resolve the complaint quickly such as adverts amended or get taken off mailing lists. If it’s not that simple, they may need to conduct a formal investigation, which can take longer.
4.  A formal investigation means the ASA Council will rule on the matter. They contact all parties involved (complainant, advertiser and, if appropriate, the broadcaster) and inform them of the process. They ask the advertiser and broadcaster to provide evidence for any claims they make and, if needed, to provide justification about why they thought the ad was appropriate.
5.  The ASA then consider all the information they receive and place the facts of the case before the ASA Council which decides whether the Advertising Codes have been breached.
6.  they then publish there rulings in full every Wednesday and make the findings available to the media.
7.  Ads that break the rules are required to be amended or withdrawn, if they aren't  the ASA will take steps to make sure our ruling is followed.
8.  They take every step to make sure the process is fair, which is why there is an Independent Review Procedure that allows complainants and advertisers to request a review of a ruling.

Here are the list of some of the codes enforced and provided by the ASA for TV advertising

The ASA provides large amounts of in depth knowledge in the codes to broadcasting advertising 

In February 2012, the ASA ruled that the local Northampton furniture store Sofa King could not use a tagline stating that their prices were "Sofa King low" because it would be considered "likely to cause serious and widespread offense", due to its use of a pun based on a profanity. Sofa King's owner disputed these claims, saying that he had run print advertisements in a local newspaper containing the offending slogan for 10 years without any complaints, and compared the situation to fcuk being banned from using their name in such a fashion.

T3 assignment 1

Task 3 - Analysing a television advertisement in detail

This advert is set in a realist narrative fashion and instantly recognizable for the audience and immediately imagine them using the product. However to make the advert more interesting they have used Cheryl Cole which stops the advert from being to ordinary and boring. 

Cheryl Cole is well casted in this advert because she appeals to both men and women. however the target audience is centralised around women being a female hair product This advert also includes both a documentary style feel and it uses animation to present the scientific information this also to support the information has facts from the customers to make it more believable and easier to understand.

Good use of cinematography close up of hair, camera movement to create the feel of flow in the hair.

mise-en scene white room to focus the audiences attention on the hair and Cheryl, red dress to focus on hair and Cheryl. This makes the female audience what to look like Cheryl and the male audience want to get the product so there parters look like Cheryl.

This advert also implements brand identity with Cheryl being one of a long line of glossy haired models   to link with the products to remind viewers of them.