potential problems with advert
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inclusion of problems
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effect/ how to resolvent
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copyright music
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N/A no music used.
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Would need owners permission to use music if used / use under 10 seconds.
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copyright of ideas
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* See Assignment 2 task 2
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* See Assignment 2 task 2
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risky content,
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Violence.
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Can cause the time the advert is shown to be limited past a certain time to avoid it being viewed by inappropriate audiences.
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false advertising
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Advert could be mistaken as game footage. |
This causes viewers to believe falsely of the product of what occors in the games however this can be resolved by stating in the advert that this is not game footage throughout.
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product placement
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Individualisation of products included in the game box at the end of the advert.
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Contact owners of products advertised for approval of the use of products as presented in the advert.
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Thursday 30 May 2013
Assignment 2 task 4
Wednesday 29 May 2013
assignment 2 task 3
For the creation of our advert we needed lots of equipment to carry out our plans for our advert. we need;
Costumes-
- Officially Licensed Minecraft 12" Steve Head Costume Cardboard Mask - £119
- Assassin's Creed EZIO Costume 2 II anime cosplay NEW - £98.54
- Sony UWP-C1/V1 wireless mic and receiver -£92
- http://www.hireacamera.com/camcorders/detail.asp?model=358
- http://www.hireacamera.com/camcorders/detail.asp?model=56
- http://www.hireacamera.com/camcorders/accindex.asp?page=acchome
- http://www.hireacamera.com/camcorders/detail.asp?model=21
- http://www.hireacamera.com/camcorders/detail.asp?model=90
- http://compare.ebay.co.uk/like/160729385985?var=lv<yp=AllFixedPriceItemTypes&var=sbar&_lwgsi=y&cbt=y&adtype=pla&crdt=0&ff3=1&ff11=ICEP3.0.0&ff12=67&ff13=80&ff14=63&ff19=0
- http://www.amazon.co.uk/Officially-Licensed-Minecraft-Costume-Cardboard/dp/B00AXJGM6E/ref=sr_1_15?ie=UTF8&qid=1369126138&sr=8-15&keywords=minecraft+costume
The equipment we chose to use for the advert, For the camera was a “Sony DCR-TRV480E” as it provides decent quality with the cheap cost of analogue tapes making it the best camera for a affordable price being £80 for a weeks hire or £42 for a days hire plus a £50 deposit Also providing a essentials kit for the camera included consisting of, 1 x Manual, 1 x Composite Lead, 1 x Mains Lead, 1 x Mains Adaptor, 1 x Cleaning Cassette, 1 x Strap, 1 x Lens Cap.
To upload our captured footage from the camera we chose a 4-4 pin Firewire cable as it is compatible with the camera an apple macs we used to edit being only £4 a week to hire plus a £4 deposit
To provide the steady shots we require for the initial news report we chose a "Fluid" tripod costing £41 to hire for a week plus a £45 deposit because it is compatible with the camera
To record speech for the the news report section and to record the sounds of the attack We chose a Sony UWP-C1/V1 wireless mic and receiver costing £92 per week with a £175 deposit we chose this microphone as it is easy easy to keep obscured and looks professional to a news report.
The location we are using, being a public place, we do not require permission to record on the premises as long as we do not record anyone other than cast and crew, Otherwise we would need permission off of whoever we have recorded to be used for the advert.
Because this is a small advert and very little crew is needed we will act as crew and cast rotating roles as required for different characters.and we needed no props because scripting for our advert requires none.
Assignment 2 task 2
Task 2
how i came up with idea
My idea for the advert is to make a series of news report style adverts to promote a new game collection called the purple box.
i've desided to use the characters from the games over a series of adverts that can be showen at different times across one evening. the idea to use a news report is so that the advert is a parody of real life and will draw the audiences attention. im going to have footage as if it was from a live report on site and have scrolling text at the bottom of the screen to make it seem more realistic. however the text is going to be silly so people will realise the advert isnt a real news report and wont get scared.
For task 2 i decided to make a trailer for a game box set and in these trailers are examples of the official trailers for these games
In this live action trailer provides a hype over the game though the waiting for the release of the product and its quality provides a unrealistic view of the quality of the finished game
These sorts of adverts take highlights from key points of the games included and use this to excite the consumer And make them believe that these games are going to be very action packed
how i came up with idea
My idea for the advert is to make a series of news report style adverts to promote a new game collection called the purple box.
i've desided to use the characters from the games over a series of adverts that can be showen at different times across one evening. the idea to use a news report is so that the advert is a parody of real life and will draw the audiences attention. im going to have footage as if it was from a live report on site and have scrolling text at the bottom of the screen to make it seem more realistic. however the text is going to be silly so people will realise the advert isnt a real news report and wont get scared.
In the advert we are going to see the reporter expain the dangourous avents occor and then comes across a person who warns the reporter and crew to get out of the area which upon warning the reporter the person comes under attack by a monster and the reporter and crew proceed to run away with the stranger being attacked in the background which cuts out to static and i will finish the advert off with a game image and a release date.
For task 2 i decided to make a trailer for a game box set and in these trailers are examples of the official trailers for these games
In this live action trailer provides a hype over the game though the waiting for the release of the product and its quality provides a unrealistic view of the quality of the finished game
These sorts of adverts take highlights from key points of the games included and use this to excite the consumer And make them believe that these games are going to be very action packed
Tuesday 21 May 2013
Assignment 2 task 1
Focus Group
Target Audience Research
1) What games would you like to see within a game-box?
2) Should we aim advertising at a particular gender?
3) How many Games would you like to have inside the package?
4) What age restrictions would you recommend, based on the games you have selected?
With these results, we have come to the conclusion to make the product/advert about 5/6 games: Batman:Arkham City, Resident Evil 6, Minecraft, Skyrim, Assassins Creed 3, with a pre-order bonus of 'Pong!'. We do not intend aim advertising at any specific gender, with an age restriction of somewhere in the region of 12-16+.
Target Audience Research
1) What games would you like to see within a game-box?
- Call of Duty (3)
- Resident Evil(11)
- Skyrim(12)
- Minecraft(9)
- Batman: Arkham City(14)
- Assassins Creed 3(17)
- Tetris(1)
- Halo (2)
2) Should we aim advertising at a particular gender?
- Male (12)
- Female (6)
- Both (19)
3) How many Games would you like to have inside the package?
- 1-3 (16)
- 4-6 (22)
- 7+ (5)
4) What age restrictions would you recommend, based on the games you have selected?
- 3+ (4)
- 7+ (9)
- 12+ (14)
- 16+ (18)
- 18+ (11)
- No (15)
- Yes (if so specify) (27)
- Pre-order (10)
- DLC (17)
With these results, we have come to the conclusion to make the product/advert about 5/6 games: Batman:Arkham City, Resident Evil 6, Minecraft, Skyrim, Assassins Creed 3, with a pre-order bonus of 'Pong!'. We do not intend aim advertising at any specific gender, with an age restriction of somewhere in the region of 12-16+.
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